Shell Malaysia is back with its Ferrari car collectible campaign, featuring a selection of eight Ferrari scale models, available exclusively at Shell stations nationwide.
The collection will feature eight different models, known for their signature personalities, with each representing a distinctive decade in Ferrari’s history. Available from 1 July until 8 September 2019, customers can get their hands on these scale replicas of the Italian cars for only RM15.90 each and grow their Shell Ferrari collection, with a minimum fuel purchase of RM30 on a single receipt, at any Shell station.
To commemorate the launch of the collection, a combination of roadshows and pop-ups will be running at major malls across the country for 10 weeks. Customers who visit these roadshows will be treated to the ‘Shell ShowVroom’, a gallery dedicated to the eight models in this campaign, which showcases dioramas detailing their respective history and distinctive backgrounds, as well as information on the much-celebrated partnership between Shell and Ferrari.