The BMW Concept X7 iPerformance is an extraordinarily innovative vehicle, crafted with an eye for ground-breaking design and inspiring presence. Equipped with an unbelievable amount of space and comfort, it’s prepared for a smooth yet powerful debut. Make way for the quintessential luxury automobile.
BMW Group Malaysia today unveiled the BMW Concept X7 iPerformance, a new icon that exemplifies the brand’s new definition of visionary mobility and progressive luxury, for the first time not only in Malaysia, but in South East Asia as well.
Mr. Harald Hoelzl, MD and CEO of BMW Group Malaysia said, “Luxury has a whole new meaning. At BMW, we understand this as the ability to have time for you, for other people, and for other things. Luxury is the ability to define an experience. This new luxury was first unveiled at the BMW Luxury Excellence Pavilion through the BMW Concept 8 Series early this year. Now, we are proud to once again share this vision of progressive luxury through the BMW Concept X7 iPerformance.”
“The progressive take on luxury is closely linked to the number 7 in the BMW model scheme. For over 40 year the 7 series has ame-changing innovations, benchmarking comfort and contemporary design and dynamics mark out its progressive character in the current family of luxury BMWs. Taking it a level higher is the BMW Concept X7 iPerformance which introduces the BMW Sports Activity Vehicle DNA into the luxury segment,” Harald added.