Boon Siew Honda (BSH) officially announced the opening of 4 Honda BigWing store in Malaysia from January 2018, an exclusive one-stop sales and service centre for Honda Big Bikes with models ranging from 250cc and above, at the Malaysia Autoshow 2017, Together with the existing Honda networks, BSH is set to meet the diversified market demands in Malaysia.
“The introduction of Honda BigWing indicates BSH’s passion to cultivate more interest and values for customers, so we are not only providing the best of our products and services but also creating experiences for customers through variety of exciting activities,” said by Mr Nobuhide Nagata, Managing Director and Chief Executive Wear of BSH.
Featured to be “The Destination for Riders”, Honda BigWing consists of state-of-the-art showroom and service centre, parts and accessories corner and customer lounge. The overall distinctive concept was designed to provide a cool, sophisticated and premium atmosphere.
The Honda BigWing stores are equipped with special tools and facilities as approved by BSH and sale staff and mechanics are trained professionally. “As always, the customers satisfaction remained as our top priority” added by Mr Nagata.
The introduction of Honda BigWing, BSH is targeting a 30% increase of Big Bike sales, to more than 1600 units for the next year.
Honda BigWing sets to open in the 4 main cities Penang, Kuala Lumpur, Selangor and Johor, which contributed to estimate 75% of the Honda Big Bike sales in Malaysia. The first Honda BigWing will be launched in Kuala Lumpur, in January 2018 by Ee Tiong Motorsports Sdn. Bhd, followed by Taycon Motor Sdn. Bhd. in Penang, Welly Team Cycle Sdn. Bhd. in Selangor and Additional Growth Sdn. Bhd. in Johor.
As the Big Bike business grows, BSH is looking to extend Honda BigWing experience to all Malaysians.