EL CHONG BMW 3S
EL Chong BMW recently opened the doors to its BMW Motorrad 3S dealership in the country. EL Chong introduces its first BMW Motorrad Showroom in Sg Bakap, Penang. EL Chong BMW Motorrad Dealership to provide comprehensive 3S facilities to customers in Mainland Penang
EL Chong BMW joins BMW Motorrad network of dealerships.
Welcoming EL Chong BMW to BMW Motorrad’s network of dealerships, Mr. Owen Riley Head of BMW Motorrad Malaysia said, “We are pleased to be able to now serve our ever growing customers in the premium motorcycle segment here in Northern Region. With the introduction of our latest BMW Motorrad showroom together with our partner, EL Chong BMW, we hope to further strengthen and enhance the BMW customer experience here by providing top-quality sales experiences and service facilities that comply with the stringent international-class standards and specifications that can be expected with the brands represented by the BMW Group. We are confident that our premium partner, EL Chong is ready to take on the UNSTOPPABLE brand as part of their business growth and with their vast experiences and successes in the motorrad segment, I am sure the brand and business will grow significantly here in Penang.”
The latest BMW Motorrad showroom is incorporated next to EL Chong’s existing motorcycle dealership, occupying a corner lot beside a busy main road. The new Motorrad display area has the capacity of showcasing all the BMW motorcycles, along with some the BMW Motorrad Lifestyle merchandises.
Mr. Chong Ewe Lian, Managing Director of EL Chong Motor Trading, said “Having been awarded the BMW dealership is very satisfactory and complements his motorcycle business, especially a premium brand like BMW. Our team here at EL Chong are committed to further deliver our best services to our existing and potential customers. It is an honour for us to be appointed the authorised dealer for the Ultimate Riding Machine here.”
Mr. Chong further added that the introduction of the new EL Chong BMW Motorrad dealership in Sg Bakap, Penang marks another milestone for the Northern territory as it signifies yet another expansion venture for the EL Chong Motor in the premium motorcycle industry.
The opening ceremony of EL Chong BMW’s new BMW Motorrad showroom was graced by members from the BMW Motorrad Club Malaysia; We are Biker Club, Northern Bikers Club, PSA Bikers Club and Motorsport Legend Club, including various Bikers Club, from the northern region who had the opportunity to test ride the newly launched BMW S1000RR, BMW F 700GS, BMW F800 GS as well as the BMW GS1200 available at EL Chong BMW
EL Chong BMW Motorrad 3S Dealership is located at 2,Lorong Jawi Jaya 1,
Taman Jawi Jaya, 14200 Sg Bakap, pulau pinang. For further information, customers can call Thye 012-5839699/016-4642282 Kent 012-4379899 or Ping 016-5622333